Com criação da Lowe Roche Toronto e produção da Stink/Psyop, o vídeo mostra um senhor de idade cuidadosamente fazendo um pássaro de papel. Em seguida, o pássaro ganha vida e voa por um vilarejo - também de papel - que vai sendo iluminado à medida que o pássaro passa. Por fim, chega a uma taça de Stella Artois. "Originally Crafted for the Holidays"

Algumas informações de Eben Mears e Marco Spier, da Psyop, sobre a produção:

What was the creative brief from the agency?
We were given an animatic and a print style frame that was about a paper-cut world. The basic story line was that of a craftsman who is making a bird out of paper and this bird comes to life. The brief was to start with a live action hero and transition into a magical world of animation.

How did you approach this job creatively?
We started by studying traditional still-lives and paper sculpture to find the right aesthetic. Ultimately we were fascinated with making translucent paper that seemed like it was lit from inside. We thought there was real beauty in how light would affect the paper and the space around it. The live action was shot in the Ukraine with DP Darran Tiernan and our local production company, Radioactiv Films.

What tools/software were used:
Maya, Houdini, XSI, AE and Fusion

Brand: Stella Artois
Creative Agency: Lowe Roche, Toronto
Creative Director: Christina Yu
Art Directors: Christina Yu, Patrick Shing
Copywriters: Rob Sturch, Joseph Bonnici
Production Company: Stink/Psyop
Psyop Creative Directors: Eben Mears, Marco Spier
Sound House: 750mph, London

Via Motionographer

Ouvindo: System of a Down - Stealing Society